It’s 2021, and despite all the controversies around cold calling, it continues to be one of the most effective ways of generating leads. But here’s a fact– cold calling can be dead for your business if your numbers get labeled as “spam.” And chances are you would if you’re a high-volume caller.
According to a report by Truecaller, the number of people losing money due to spam calls has risen from 43 million (17%) in 2019 to 56 million (22%) in 2020, and the average reported loss has increased from $244 to $351.
This is why people have started to use various applications that help them stay from spam calls, and even the service providers are taking measures to protect their customers. Now, this creates an alarming situation for several businesses that use cold calling as a primary source of lead generation.
But here’s some good news– there are some best practices that you can use to avoid getting labeled as a Spam Call. And this guide is all about that.
What is a High-Volume Caller?
To put it simply, if your call center is making more than 20,000 outbound calls a month, you’re a high-volume caller, and you can be labeled as a spam caller. This is basically because you’re calling plenty of people, and so plenty of people have the chance to label you as a spammer.
If you get tagged as a spammer, it can result in huge losses as people might not trust you or, even worse, stop picking up your calls. And that’s why you need to find a solution to avoid being labeled as a spam number.
How Your Calls Get Flagged as Spam?
As the number of phone scams increased, the Federal Communications Commission (FCC) passed several rules to protect the public from getting scammed. Now the call centers are advised to comply with those acts in order to not to get flagged. However, even after following all the guidelines, there’s no guarantee that you will not get flagged as a spam number.
As a high-volume caller, there are multiple ways your outbound call might get flagged. Here are the ways:
When consumers get calls from unknown numbers, there are chances that they block it even before answering it, and if your numbers get blocked enough times, then your number risks having the spam label attached to it. Now the situation can be harmful even for high volume callers who are legitimate as their potential customers might already be irritated because of spam calls.
Many call blocking apps protect their users from fraudulent calls, and in the process, they sometimes also unknowingly tag high-volume callers as spam numbers. These apps are basically developed to identify, report as well as block spam numbers. Now, these apps have algorithms that are significantly dependent on the users’ responses.
Most of the carriers have built-in thresholds that monitor all the call activities. For instance, if a single number makes ten calls a minute, over 100 calls a day, or over certain calls a week, the carrier automatically determines that the calls can’t be made from human dialing. The carrier might assign a flag score to your number in such cases, indicating that this can be robocalling.
There are several spam filters that catch high-volume callers as they often have calling patterns that are similar to that of the spammers.
How Can Getting Flagged Affect Your Business?
If your number shows “spam likely,” the answer rate of your calls is going to go down significantly. Now to reach out more potential customers, you will need to make more calls, and making more calls means that you need to invest more money. Moreover, it can also affect your customer experience. It might affect your trust score in front of both existing customers and potential customers.
Several highly dependent industries on time-sensitive communications, such as healthcare or education, may get affected more negatively. Some also wait to check the number of calls made by a number in a specific time span and then flag them if they look suspicious.
How to Avoid Getting Flagged: A Few Tips to Consider
Know the Guidelines
The first thing that you need to do is, comply with regulations established by the FCC. The FCC has its own set of guidelines that a company must follow to avoid being flagged.
One of the guidelines included in the Telemarketing Sales Rule (TSR) states that telemarketers aren’t allowed to call people who are in the National Do Not Call Registry. As a caller, it’s your responsibility to follow this rule and don’t call people who come under this category. If you continue calling them, they might block you, and you can get labeled as a spammer.
Focus on User Experience
If you make your customers answer your calls or call you back, you’re nothing like a spammer. Also, this quality experience and allowing your customers to check who’s calling will establish a sense of trust and prevent your customers from blocking your number.
One of the best strategies to make your customers pick your calls is to track the time of the day when they are available to take calls and then call them at that time. This way, people will start to pick up your calls more, and that will reduce the chances of getting flagged. And if your customers don’t answer, make sure to leave a voicemail to let them know who you are and why you were calling them. This will allow them to know about you and lessen the chances of them reporting your number.
Use a Few Different Numbers
When you use different numbers to call potential customers or even existing ones throughout the day’s call, you reduce the number of calls per hour or per day being made by a single number. As a result, your numbers will not get automatically flagged by the carrier or the service providers.
Bonus: What if your Number has Already Been Flagged?
If your number has already been flagged as spam, it’s no end of the world. You can always reach out to telephone carriers if they have mistakenly labeled your number. However, each of the carriers has different processes, and you will need to contact them and ask them to remove the tag. They might verify the numbers first, and once they are done with the process, they might remove the label.
To Sum Up-
If your business depends upon cold calling, your primary focus should be looking legit to your potential customers. If you get labeled as a spammer, the answering rate will decrease, and so will be your revenue. After all, your number is the first thing that your potential customers will see.
To avoid being flagged, it’s imperative to take measures. Use these techniques and reduce the chances of getting flagged. And remember, you are selling the solutions to your customers’ problems and not your products. Make sure your listener understands this fact.
Charu Mitra Dubey is a Content Writer at Batch Services. She has been writing for more than three years and has been published on multiple websites like Entrepreneur and Hackernoon. She specializes in writing content for SaaS and B2B companies. You can connect with her on LinkedIn.