The ultimate goal of any real estate wholesaler or realtor is to find customers for their business. And during this process, a lot of steps need to be taken. One of the most important steps is to convince the prospects and turn them into customers.
But how to do that?
Maybe a cold-calling real estate script can help, or the enthusiasm you show may help. The fact is several tips can help you to improve your prospect to lead conversion rate for your real estate business. And in this article, we’re going to be discussing the same.
How to improve your prospect to lead conversion rate: 5 tips and tricks
Tip #01: Have a Cold Calling Script
A cold-calling real estate script is a set of notes or points that you need to discuss with the prospect. It is essential to have to take the conversation in the right direction.
One of the most common mistakes that any investor makes is not having a cold calling script. They believe that having a script makes them sound robotic. This is true but just partially. A cold-calling script might make you sound robotic, but only if you start directly reading word by word from a script.
The idea here is to have a cold-calling real estate script while wholesaling real estate. And the script should have all the points you need to discuss, and once the conversation starts, you may take the conversation in any preferable direction.
Tip #02- Practice Makes it Perfect
Just having a cold-calling real estate script isn’t enough; you need to practice it as much as possible. The truth is, practicing your cold calling script is the key to making your cold calling strategy successful.
Once you decide to practice the scripts, turn towards the realtors or investors around you and practice with them. Write down all the objections you get during the practice and create specific answers for all possible objections. After you do this, you’ll be able to tackle any objections in real-time.
Tips #03- Spend Time in Researching Your Leads
It’s simple– the more you know about your leads, the more convincing you’ll sound during the conversation. So, spend plenty of time researching your prospects.
You can start by examining the profiles of prospects who are already in your CRM. For researching other prospects, you can either use Google or check out their social media profiles. Leverage any information that you can get via the internet.
Tip #04: Be Ready To Get Bombarded With Numerous Questions
When prospects are about to get converted, it’s apparent that they’ll ask you a bunch of questions. After all, they are investing in your offer, and asking questions is natural.
They might ask you about your previous customers, or know more about your company or anything else.
So be ready to answer dozens of questions. Also, try to keep a notepad by your side so that you can write down all the questions you’re being asked. This will help you to improve your responses over time.
Tip #05: Remember, It’s About Them
Most of the cold calling agents forget the fact that the phone call is about the prospect. They utilize the entire call for just telling about themselves, and that results in minimal to no conversions.
Remember that the phone is about the prospects and utilize the time to get to know about them instead of talking about yourself or your accomplishments. The more you talk to them like a friend, the more they open up to you. This, in turn, develops a sense of trust and result in more conversions.
Talk to them, ask about their problems and tell them how you can help them.
So, these were the top 5 tips and tricks that you can use to improve your prospect to lead conversion rate. Let us know in the comments if we forgot to mention any other tip.
Charu Mitra Dubey is a Content Writer at Batch Services. She has been writing for more than three years and has been published on multiple websites like Entrepreneur and Hackernoon. She specializes in writing content for SaaS and B2B companies. You can connect with her on LinkedIn.